How Dubai is helping business travel recover

A report commissioned by the World Travel & Tourism Council shows that the Middle East will lead the business travel recovery. Thus, it will make it possible to achieve an activity rate of 49% in 2022 compared to the levels before the crisis caused by the coronavirus pandemic.

Dubai, already an established business hub, is seeing an increase in business travel, helped by the 2020 World Expo.

Since the first such event, the Great Exhibition in London in 1851, the international event has provided a platform for innovation, trade and networking. A meeting point for companies from all over the world, the Expo is held in a different destination every five years for a period of six months.

Expo Dubai 2020, which opened on October 1, 2021 and will end on March 31, 2022, has been postponed for a year due to the pandemic. In a few weeks, more than 4 million people visited the place and were able to contemplate the pavilions representing the different countries; buildings designed around the themes that the Expo aims to highlight: mobility, sustainability and opportunity.

Expo 2020 Dubai’s Thrive Together program was created specifically for the domestic and international business community. It offers an application based on Artificial Intelligence, which facilitates meetings between companies and between Governments, proposed according to the profiles, experience and objectives of the users. Thrive Together also organizes a calendar of thematic forums in collaboration with the Dubai Chamber of Commerce and Industry.

“We, as organizers, have organized ten specific business forums that focus on ten pressing issues facing the world today, such as climate and biodiversity, water, food and climate. agriculture, and urban and rural development,” said Khalid Sharaf, Business Program Director at Expo 2020 Dubai.

“As one of the first major events to be held since the start of the pandemic, Expo 2020 will be a milestone for the business world. The event represents an unprecedented opportunity for companies of all sizes, including SMEs and start-ups as well as international organizations and government entities around the world are coming together to foster a more diverse, equitable and resilient global economy,” adds Expo Dubai Chief of Staff Nadia Verjee. .

“Whether you’re a local UAE-based business looking to grow, a budding entrepreneur looking to share ideas and network, or a foreign company looking to enter some of the region’s high-growth markets, Thrive Together will allow you to open up new opportunities,” he adds.

In line with the theme of sustainability, 80% of the structures at the exhibition grounds where the World Expo is taking place will be recycled as part of a new city in Dubai called District 2020.

Billed as a “connected global hub for the next generation of innovators and pioneers”, it will become another business hub within the emirate.

Business Bay, home to the only five-star hotel in the UAE that can accommodate groups of up to 1,000 delegates, offers conference rooms, guest rooms and restaurants in the same space.

The JW Marriott Marquis Hotel in Dubai is only 25 meters shorter than the Empire State Building. The hotel’s general manager, Bill Keffer, believes that Dubai has become a popular global business center for several reasons. “I think the number one reason would be the logistics of getting here. This whole area is serviced by Emirates Airlines, which is one of the largest international airlines in the world, which means more than half of the world’s population can reach Dubai in just six hours of travel,” says Keffer.

“From a hotel point of view, there are 150,000 hotel rooms available, which is a large offer to meet the needs of very large groups,” he adds.

Keffer places Dubai in line with the main commercial and tourist destinations of the world such as: Las Vegas and Shanghai. In addition to these business and leisure centers, Dubai offers the business traveler a wide range of benefits, ranging from access to a higher category, using points accumulated in the Emirates Skywards loyalty program, to high-quality swimming pools and spas that offer a luxurious antidote to jet lag.

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