Hot Travel 2021 arrives, the online sales campaign for the travel industry in Mexico – Marketing 4 Ecommerce

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A new edition of Hot Travel is already dated this 2021, and this time the largest online sales campaign in Mexico for the travel and tourism industry and promoted by Big saleswill be held for seven days, being the meeting from October 12 to 18, 2021According to announcement by the Mexican Association of Online Sales (AMVO).

What does Hot Travel 2021 offer?

For this third edition of Hot Travel they will have the participation of important and recognized online sales and service companies in the travel sector that will offer their customers incredible discounts and exclusive promotions of their products and/or services for anyone planning trips in 2021.

Among the special discounts and categories that will have offers during the 7 days are: flights, accommodation, tour packages, car rental, bus tickets, attraction tickets, cruise packages and various opportunities in financial services.

In his first edition organized in 2019, the Hot Travel reached important milestones, including the participation of 25 companies in the sector, more than 1,562 million pesos in sales; in addition to 1.8 million visits to participating sites and 91,000 new buyers who completed 313,000 purchase orders.

For the 2021 edition of Hot Travel, the official website already has more than 50 registered companies which will offer exclusive offers such as Casai, Volaris, Sansonite, Meliá, Hertz, Tar Aerolineas, One HotelsHard Rock Hotel, Booking.com, Liverpool Viajes, AeroMéxico and many more.

Increased visibility and reactivation of sales for the tourism sector

The pandemic has strongly affected all sectors but travel and tourism have undoubtedly been the most affected of all faced with the impossibility of mobilizing with flexibility and the tranquility that a more pleasurable trip deserves.

For what Hot Travel 2021 represents a huge opportunity to strengthen the travel industry with much more visualization in a campaign that federates efforts where everyone wins: the consumer with the best offers to plan his next holidays and participating companies with a wave of buyers looking for alternatives more focused on what they want and others taking advantage of the opportunities of this type of event.

According to data from AMVO’s 2021 Online Travel Sales Study, 9 out of 10 people in Mexico plan to travel in the coming monthsIn fact, 26% plan to do so by the end of 2021. It is also highlighted that what they most plan to buy online are flight tickets, hotel reservations and a interest in purchasing travel items. This without neglecting Travel and accommodation were the service categories with the highest purchase intent in Hot Sale.

What to expect from Hot Travel 2021

On the other hand, the expectation of participants when registering their brand is really very attractive, which would lead them to receive more visits than they normally receive given that the Hot Travel site made more than 2.5M visits in 2020 (more than 600k before the event); At the same time, 560,000 clicks to participating brands, 137 million impressions on the site, 338 million impressions in the digital campaign and 46 million reach in the awareness campaign.

This is the reason why the participants of the previous edition repeat this year and they trust Hot Travel’s potential to boost the sector and e-commerce in general in Mexico.

“Participating in Hot Travel is a great opportunity to continue promoting e-commerce in Mexico, in addition to This is an excellent time to connect with customers related to our industry. The information, training and relationships provided by AMVO are undoubtedly of great help for the success of these types of events.said Israel Pérez, Alamo’s chief marketing officer.

For her part, Javiera Córdoba, marketing manager at Reservamos, pointed out that in the previous edition they were able to reach consumers with clearer purchase intentions and position yourself in front of those who may not have heard anything about the company.

If you are interested in participating soon, access this place to register and learn more about the event.

Picture: Freepik

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