In the coming years eco-management will be an indispensable word in movie title dictionary of any audiovisual professional. This Anglicism gathers under its wide umbrella of definitions that of ‘discipline in charge of ensuring that the carbon footprint of a shoot is minimal‘, or at least that it is compensated. Its purpose is to comply with sustainability criteria proposed by the United Nations in its 17 Sustainable Development Goals (SDGs) and certify that the regulation of Environmental Protection set up by the Ministry of Ecological Transition and the Demographic Challenge and the Ministry of Culture are applied in the filming of cinema, television and advertising.
The eco-managersrepresentative figures of the eco-managementthey are in charge of bringing a shoot to a successful conclusion ‘ecological‘. There are no common guidelines in their tasks, although they take as a reference the Guide to good practices created by the Academy of Cinema. Among his main contributions to the achievement of true sustainability is that of focus on reducing and offsetting the carbon footprint Yes minimize polluting waste. They are the first to say goodbye to plastic bottles and cutlery.
To do this, they prepare, with the production team, an efficient logistics plan which minimizes number of journeys in polluting transporteliminate the use of plastic during filming or order production materials and props – catering, costumes, sets – from manufacturers who have used materials recyclable, ecological Is Natural. These are just a few examples of how cinema can lead by example through good practice.
To see from inside the industry how filming can become, in practice, more sustainable, ENCLAVE ODS visits the film’s recording set in Toledo Kings against Santa Clausa Christmas comedy produced by Morena Films and starring Karra Elejalde Yes David Verdaguer.
Journey to the “green” heart of Toledo
As the day dawned gray and rainy, the Morena Films team deployed its entire artistic and technical team in front of the door of Alfonso VI, one of the most emblematic places in Toledo. During the lunch break, elejalde, Verdaguer and the actor Matthias Janick They walked through a mass of cables and cameras disguised as Three Kings. Before, between takes, they took shelter, as soon as they could, under the black pergolas which protected the recording equipment or in the same portico where, a few minutes before, they rehearsed their dialogues with the director. paco knight.
After door of Alfonso VI Hundreds of decorations and pieces of goldsmithery rested, most of them ceramic. Large awnings embroidered in gold colors waited to be occupied by the hundred extras who, with dresses, turbans and rings, flooded the approaches to the estate. To be a Christmas comedy, the logistical and human deployment was spectacular. At the controls of this riot of men and women John Gordon, film producerone of the most authoritative voices within Morena Films.
Gordon received ENCLAVE ODS during one of the breaks from filming. Sitting at one of the tables in the garden of Hacienda Del Cardenal, the producer explained the process followed by his team to respect the principles of eco-management and achieve it Kings against Santa Claus follow the same principles as movies like Olive Treewhere the production company has already sought to comply with principles of sustainability and zero carbon footprint.
“At Morena Films, we try to establish a whole code of conduct, behavior and work criteria in order to ensure that the filming, which is in itself polluting, is as harmful as possible”, explains Gordon, who recalls that the carbon footprint cannot be eliminated but it can be mitigated and offset: “The Ministry of Culture and Sports will start to require next year that there be a certification that shows that the shoots have taken environmental criteria into account. But we went ahead before it was mandatory.”
“We try to make sure that the teams who carry out these practices can transfer them to other shoots”, explains Juan Gordon of Morena Films.
On how to put theory into practice on a “green” shoot, Gordon refers ENCLAVE ODS to an exclusive dossier developed by Morena Films“It’s a very extensive protocol that establishes guidelines for each of the departments and this ranges, on a general level, from eliminating plastics, using recycled paper and separating waste, to hiring a restaurant where nothing is laminated or which eliminates disposable cutlery. Or that, where possible, lights that are LED. Until the use of coffee capsules is limited.”
This internal report is divided into different categories for each stage of production (pre-series Yes production) and for each of the technical services. In each of the sections, there is a series of recommendations that must be supervised, photographed and certified (to then demonstrate compliance) by the eco-manager.
These range from favor the use of public transportutilize solar walkie talkiesarrange one vegan day a weekmaintaining props and sets for reuse in other shoots until the use of materials of animal origin for make-up and hairdressing or the use of waterproof cardboard panels as reflective material instead of the famous tics“.
This is precisely where the fundamental figure of the eco-managera profession which can be considered as one of the most specialized in the cinema of the future: “We have a eco-manager and a person responsible for green issues for all productions. It is the latter who coordinates the protocol that we have designed with the eco-managers of each of the shoots and with the company auditing us”.
Unfortunately, not all productions follow these protocols, mainly because they make shoots more expensive. “If you want something, it’s gonna cost youproudly points out Juan Gordon. “It seems to us that the path should go through this, but not only in cinema, but in life. It should be our daily life. There is a complicated training issue because the teams are not used to it and it requires more work and more money. The natural tendency is to go for the cheapest optionbut we try to ensure that the teams who practice these practices can transfer them to other shoots”.
“We have to do awareness work,” concludes Gordon
“There is a lot of common sense and understanding of the guidelines. You have to do the work of raising awarenessconcludes Juan Gordon. “As soon as you explain it, people buy it. The set-up is sometimes difficult, because it requires a lot of work, but I don’t think there is anyone against us for making the shoots a little greener.”
Finally, the producer of Morena Films specifies: “The cinema has a responsibility in many areas, and also in the content. When you make a film, you want to tell a good story, that people like, but the impact can be so great that there is great responsibility […] The more impact you can have, the more important it is that what you say and how you say and do it conforms to certain criteria that must be defended“.
Cinema, after all, is a tool of very powerful social conscienceand there is nothing better than such a media sector to educate on the importance of pursuing the principles of Sustainable Development Goals and the Agenda 2030.