Uruguay’s First Lady defends her entrepreneurship agenda at Expo Dubai

This content was published on December 16, 2021 – 18:21

Inigo Alvarez

Dubai, December 16 (EFE).- With its “Sembrando” program to support entrepreneurship, Lorena Ponce de León, wife of the President of Uruguay, Luis Lacalle Pou, said today, in an interview with Efe at Dubai, that there are more and more entrepreneurs in his country, especially women, but he recalled that they “need help”.

Speaking at an event at Expo Dubai 20, the first world’s fair to take place in the Middle East, the first lady said entrepreneurship in Uruguay “is growing”, but recalled that “entrepreneurs need help, especially from professionals who know how to take them a step forward” and these, in turn, “generate employment”.

Ponce de León pointed out that this Presidency program operates in the 19 departments of Uruguay, thanks to a team of 150 volunteer mentors.

In fact, he pointed out that approximately 70% of program participants are women, who need to be able to “find their own path”, which “pleasantly” surprised him to see that there are “a high number of women who want to undertake”.


Launched in 2020, the “Sembrando” program, which has many volunteers, is based on five pillars: support for entrepreneurs, training in information technology, business English, social networks and horticulture, the latter being developed in prisons.

The initiative includes training, but also facilitates the subsequent marketing of a series of quality products for export, some of which have traveled to Dubai,

“Being at Expo Dubai today is of great significance because it can open doors to market these high-quality products,” De León said, referring to some such as olive oil. , jewelry, cutlery, stone crafts and leather or other fabric work. .

He explained the details of the products on display to the Director for America of the Ministry of Foreign Affairs of the United Arab Emirates (UAE), Alsaghira Al Ahbabi, who visited the Uruguayan pavilion, accompanied by the Executive Director of the “Sembrando” program, Andréa Bellolio.


With its pavilion at Expo 2020, Uruguay seeks to show the public the characteristics of a sustainable and technologically advanced economy, while presenting itself as a tourist and investment destination.

“Uruguay must be in a showcase like Expo 2020,” said Ponce de León, who added that it is “a very small country”, but in which there are many artisans and where are made ” food products of exceptional quality” that can reach the right market niche.

Various explanatory videos shown in the pavilion emphasize that Uruguay is a major food producer and show its achievements in terms of freedom, social equality and quality of life, as well as its advanced education system, with the implementation of the Ceibal Plan.

Visitors can see traditional Uruguayan amethysts and, in the football corner, see one of the international trophies won by Uruguay and a historic ball used in the first World Cup, in 1930, hosted in the southeastern country. American.

Ponce de León’s agenda began early this morning with the solemn opening of one of the entrances to Expo Dubai, the one that gives access to the “sustainability” sector, and which is used daily by thousands visitors and workers.

The First Lady, who was accompanied by the Uruguayan Ambassador to Abu Dhabi, Alvaro Ceriani, and the Commissioner General of the Uruguayan Pavilion, Sebastián Risso, and his director, Barbara El Dbeissy, was also received by the Emirati Minister of State to international cooperation. and Expo Director General Reem al Hashimi.

Uruguay prepares for its National Day on February 21, 2022 at Expo Dubai, an event which opened on October 1 after being postponed for a year due to the covid-19 pandemic. EFE


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