President Iván Duque and his government delegation are in Dubai for meetings to promote the country’s non-mining exports and encouraging foreign direct investment and international tourism, within the framework of the Colombian National Day, at Expo Dubai.
(Colombia’s goals to shine at Expo Dubai).
In the next few days, the Colombia Macro-Round will start in Dubai, as well as the Week of Flowers, Fashion and Design. On Colombia’s National Day, the Colombia Economic Forum took place: Connect with a land of opportunities, in the presence of nearly 50 Emirati decision-makers on trade, investment and tourism issues.
His Excellency Ahmed Bin Sulayem, Chairman of the Dubai Multi Commodities Center (DMCC), Dubai’s largest free zone, where the aim is to increase bilateral trade between the two nations, with preferential terms for Colombian coffee, cocoa, meat, gold and emerald companies to establish themselves in the DMCC.
(Colombia is preparing for Expo Dubai: its objectives and the agenda).
In this sense, ProColombia and the Ministry of Trade, Industry and Tourism have identified opportunities for Colombian products in the United Arab Emirates, such as those derived from cocoa, pharmaceuticals, housewares, building materials, beef, coffee, fruit, flowers, swimwear, beachwear, designer clothes, emeralds, agricultural machinery, audiovisual production, among others. Similarly, Trade, Industry and Tourism entities are working to identify investment opportunities between the two countries.
“The idea is to position Colombia as the center of operations for Latin America for investments from the United Arab Emirates and this country as a hub for Colombian investments in the Middle East, Africa and Southeast Asia. East”, said the Minister of Commerce, Industry and Tourism, María Ximena Lombana.
Colombia’s non-mining export target to the UAE for 2022 is US$32 million; while for 2030 the target is $130 million. In total for the entire region, the intention is to reach one billion dollars by early 2030, in the “Vision 2030” plan, whose memorandum of understanding has already been signed.
The attraction of 2 new investment projects for 65 million dollars and the generation of a new direct or codeshare flight with the airlines of this region are also sought to improve connectivity and increase the number of tourists.
It is good to remember that Colombia’s non-mining exports to the United Arab Emirates increased by nearly 30%, registering US$23 million, between January and September 2021. This is due to the export performance of products such as beef, coffee, fresh fruit, flowers and sweets.
“The main message we convey during this visit is that Colombia is a reliable and stable market, full of business opportunities for buyers and investors in a key region for the diversification and continued growth of Colombian entrepreneurs. Strengthening Colombia’s presence in markets with potential impact is part of the country’s strategy for a safe economic recovery. This project responds to this need because the Expo is the gateway to the entire region of the Middle East, North Africa and South Asia.assured Flavia Santoro, president of ProColombia.
On Sunday, November 7, for example, the ProColombia Colombia Macro-Round will begin in Dubai, which will feature nearly 1,000 business meetings between 140 Colombian exporters and 125 international buyers from 25 countries, at the Dubai Exhibition Center.
Commercial activity will be complemented by Flower Week, in alliance with Asocolflores; Fashion Week, where several creations from the main designers of Colombia and Design Week, where Colombia will be present at Dubai Design Week, with pieces and furniture from interior design companies in the country.
The Café de Colombia, Juan Valdez and the Coffee Cultural Landscape also have their place in the national pavilion.
“Coffee growers and Colombian coffee adorn this important fair. Visitors from all continents will be able to taste the best coffee in the world. This is a great opportunity to open markets and delight more consumers.said Roberto Vélez Vallejo, director general of the National Federation of Coffee Producers (FNC).
The Colombian Pavilion which occupies 2,000 m2 in a citadel of 4 km2, is presented by region; and the western Andes include the PCCC and Antioquia, with its mountains, coffee and flowers.
Juan Valdez stores are also present at this fair, where they seek to consolidate their international expansion plan and promote business opportunities with potential allies, both franchisees and distribution chains, in order to reach new consumers.
In February 2022, for one week, There will be a suction cup aquarium, where producers and exporters of 100% Colombian coffee can show off their products and do business.
The cultural spectacle included a presentation of salsa dancers from the Californian company Ensálsate, the same who accompanied J-Lo during the 2020 Super Bowl halftime show.