Colombia inaugurated its pavilion at Expo Dubai | Companies | Business

Until March 31, 2022, Colombia will have a pavilion at Expo Dubai, where it can promote exports, foreign direct investment and tourism, with the aim of reactivating the country’s economy.. About 8,000 daily visitors are expected for a total of 1.5 million, during the 182 days of the event.

(Colombia’s goals to shine at Expo Dubai).

“We will have a strong cultural, cooperation and business program during the six months to generate business between Colombian businessmen with Emirati companies and other markets, with thematic weeks dedicated to strategic sectors for the reactivation economic such as foreign investment, tourism, fashion, agriculture, food, creative industries, among others.For example, from November 7 to 11, we will have one of our most important trade events, which will be the Business Roundtable in which we expect nearly 3,400 business meetings between 200 Colombian businessmen from 18 departments and 125 buyers from 20 European countries, Africa and America”explained Flavia Santoro, president of ProColombia.

The country’s objective is to have a direct impact reflected in the growth of non-mining energy exports with The UAE is expected to reach US$32 million by 2022 and US$130 million by 2030; attract two new investment projects for US$65 million; and the generation of a new direct flight or codeshare with airlines in this region to improve connectivity and increase the number of tourists to Colombia.

(Expo Dubai 2020, one year after the biggest fair in the world).

Besides, The Colombian participation is part of a 2030 vision designed between the country and the United Arab Emirates which aims to strengthen trade relations between the two markets with clear objectives such as reaching US$1,000 in trade. between the two nations; strengthen air and maritime connectivity for passengers and freight; attract mega-investments in tourism infrastructure, renewable energy, technology and agribusiness; develop a common strategy to make Colombia a strategic ally in Latin America for food security in the United Arab Emirates and the Middle East; and create a binational business council.

The country also has a strong commercial delegation and a commercial agenda, the exhibition of the “Recumbent Woman” sculpture, one of the most recognized works of the artist Fernando Botero which will be exhibited during the six months of this event. The figure, three meters long and nearly two meters tall, traveled from Hong Kong, where it had been on display since 2018 at the iconic five-star Peninsula Hotel in the Chinese city, to Dubai, where it was installed at the periphery of the Colombia pavilion in a space designed exclusively for work called “Botero Garden”.

The pavilion also has tools to facilitate doing business, such as the Expo Dubai chapter of the B2B marketplace; a free digital catalog, with the exportable offer for this part of the world, and the document on how to do business; a digital guide with information that includes the most important information on cultural, logistical and market aspects.

On the other hand, ProColombia, in collaboration with INNpulsa and the other entities linked to the participation of Colombia, and under the direction of the Ministry of Trade, Industry and Tourism, invites Colombian companies to present themselves at “Scale2Dubai “, a project legacy of the Expo and which is projected as the Silicon Valley of the Middle East. This will offer 2,000 jobs for two years to companies around the world, operating permits and support from the Emirati government in the search for resources allowing the projects installed in this space to develop.

In addition, the weekly agenda will be dedicated to strategic sectors such as flowers, coffee, cocoa, meat, fruit, fashion, creative industries and tourism, among others:
For example, from November 4 to 10 the Flower Week will be held, on November 5 the Colombian National Day and from November 7 to 11 the Colombia Macro-Round will be held in Dubai: Reactivation Open House, November 11-18, Fashion Week: Fashion Beyond the Wardrobe. From November 11 to 18.

To start 2022, Tourism Week: Colombia, a world-class destination is scheduled to be held from January 9 to 15, and February will be Colombian Agro Month. Ending March 23-25, Investment Week is scheduled as part of the Global Business Forum Latin America.


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