Tomorrow begins WTM Latin America

Event that takes place from April 5 to 7 at the Expo Center Norte, in São Paulo, marking the opening of the calendar of major tourist events in Latin America.

Commercial relations, connection, qualified content, reflection, establishment of alliances and business realization: these are some of the expressions attributed to WTM Latin America by the exhibitors questioned on the reason for their participation.

Today, just one month after its completion and under the leadership of Simon Mayle, WTM Latin America 2022 confirms that it will be another edition with hundreds of organizations from around the world coming together for a meeting of exposure, relationship and debate of qualified content on the latest industry topics.

Among its exhibitors are the Tourist Authority of Egypt, Costa Rica Tourist Board, Disney Destinations, United States, Maldives, Ministry of Tourism of Uruguay, Procolombia, Promperú, National Tourism Service of Chile (Sernatur), Turismo de Portugal, Visit Orlando (representatives international destinations and governments); AM Resorts, Accor, Best Western, Hilton Worldwide, GJP Hotéis, Grupo DiRoma, Hotéis Othon, Iberostar Bahia, Meliá International Hotel, Palladium Hotel Group, Wyndham Hotels & Resorts (national and international hotel chains and operators); Avis Budget Group, Localiza Rent a Car (vehicle rental company); GTA – Global Travel Assistance, Vital Card (travel insurance); Resorts Brasil (associations and class entities), Omnibees (distribution); Costa Cruzeiros, Norwegian Cruise, Discover Cruises (cruises); Europlus Operadora, FRT Operadora, MG3, Orinter Tour & Travel, Personal Brasil and Schultz (consolidators, incoming services, operators and agencies).

Under the theme “The magic is back”, this edition continues with the aim of connecting Latin America to the world and the world to Latin America. “As always, we will bring exhibitors from all over the world and we will spare no effort to offer content that will be divided between our three main pillars: Technology, Diversity & Inclusion and Responsible Tourism. We are in the final month of preparation for a very comprehensive event that has a lot to offer everyone in it,” says Mayle, adding “we know the pandemic is not over and there are countless challenges in the world”, social, political, environmental and economic. And all this must be taken into account when bringing together the actors of a chain as important as tourism, which sets in motion 50 other economic sectors, or even more » .

Resorts Brasil echoes Mayle’s thinking. “This edition of WTM Latin America is very special for Resorts Brasil and for our associates. The last two years have been very difficult for the world and for the tourism industry, but we have also learned a lot during this period. Participating in the WTM again is a great opportunity to physically reconnect with industry allies and discuss the future of tourism together. We want to inspire the fair and provoke reflection on important topics for tourism, such as innovation and sustainability”. commented Ana Biselli Aidar, Executive President.

WTM Latin America joins the portfolio of one of the largest event organizers in the world and the resumption of its face-to-face version, in the pavilion, was awaited by various sectors -national and international-.

This event takes place in compliance with all the recommendations and the implementation of all the health protocols necessary for the protection of the participants and which include: compulsory wearing of a mask, presentation of proof of complete vaccination, distancing and consumption of alcohol gel, in addition to other measures.

“We know the pandemic is not over and most likely we will have to live with its protocols for a long time. In this sense, we have learned even more about the important role played by industry players in giving consumers confidence to travel. We’re talking about travel agencies, tour operators, hotels, car rental companies and insurance companies, to name a few,” says Simon Mayle, adding that “the world has new invested in experiences and the traveler should be sure of your choices. For this reason, we must create links and we are going to propose a complete and deep event in this sense, ”he concludes.

It is also in the resumption of face-to-face events that exhibitors such as Wyndham Hotels & Resorts and Schultz are waiting. “Exhibiting at WTM Latin America is part of our business strategy, as it is an event that gives qualified brand visibility and also drives sales through our allied tour operators and travel agents. Our participation is already a tradition and our expectations for this year are even higher, as this achievement marks the official resumption of tourism across our region,” said Ilka Padula, LATAMC Global Sales Manager, Wyndham Hotels & Resorts.

Aroldo Schultz, founder and president of the company that bears his name and which operates in different niches of the industry (from insurance to technology, including tour operators and travel agencies), also confirms the importance of the face-to-face event. “We participated in all editions of WTM Latin America, including its virtual edition, last year. We have no doubt that professionals in the sector need to come together, so much so that we ourselves are at the eve of the annual convention”, specifies the executive.

“We have already participated in several editions of WTM Latin America and we trust the event as one of our strategies to support the transformation of the industry, in order to bring hotel technology closer to all partners. There is no doubt that it is one of the biggest meeting points for Latin American tourist trade and that our presence is part of our development project in the region”, says Rodolfo Delphorno, Director of sales and marketing at Omnibees.

Importance of Brazil for international destinations
The Brazilian market remains strategic for international destinations that have already confirmed their presence at WTM Latin America 2022.

Among them is Colombia, with its countless attractions. “Brazil continues to be one of the most important markets for our tourism and, precisely for this reason, it is crucial to prepare for the resumption of WTM Latin America in the pavilion. We will bring together leaders and men businesses that together will speak of the countless opportunities that our destination offers to the whole world and to Brazilians,” says Nicolás Casasfranco, Director of Procolombia Brasil.

It is also from Brazil that visitors come who are considered very strategic for Chile, a country that holds several records, including that of having the driest desert in the world, and which is characterized by its innumerable contrasts, with several options tourists who are positioning the destination as one of the favorites of Brazilians. “Brazil is one of our top senders, with an average individual daily spend of US$95.30 (in 2019, the last year before the pandemic), the second largest sender market, just behind the Chinese market. Our expectation this year is to receive 164,000 Brazilians,” says Andrea Wolleter, director of the Chilean National Tourism Service (Sernatur). The executive adds that “given the importance of the Brazilian market for Chile, WTM Latin America is a very important event for our country and our participation will be very strategic, able to present our attractions and our news”, she concludes. .

Besides the South American region, North America also recognizes the strategic importance of Brazilian tourism. “Brazil has always been and continues to be one of the main international markets for SeaWorld Parks & Entertainment. Even during the period of travel restrictions and North American border closures, we have maintained our presence and close relationship with Brazilian commerce. Now we are looking forward to participating in WTM Latin America, which brings together the big players in our market. This year’s edition will be even more special, since we will be able to meet our main allies, the travel agents, and introduce them to the new attractions of our parks: the Ice Breaker at SeaWorld Orlando and the Iron Gwazi at Busch Gardens Tampa. says Leonardo Fortes, Marketing and Commercial Director of SeaWorld Parks & Entertainment in Brazil.

Accreditation to participate in the WTM Latin America 2022 is now open and entry will only be permitted upon prior registration and upon presentation of proof of full vaccination. All health protocols have been adopted and are available on the website.

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