Six Senses reveals the 2022 luxury megatrends

Six Senses, with Oahsis Consulting -as commercial representation in Spain-, is organizing the Road-Show Spain 2022 this week.

This promotional tour, which stops in Barcelona and Madrid, presents to specialized travel agencies and tour operators in the luxury segment the novelties of the extraordinary proposal of hotels, resorts and spas of the Six Senses brand. in the whole world.

As part of this action, Sébastien Styger, Director of Sales and Marketing EMEA & Americas of Six Senses, announced in Madrid the new openings of the brand planned for the coming months, revealing in turn the post-pandemic trends that mark luxury tourism in 2022.

“A positive aspect of the pandemic is that it has highlighted how precious time spent with family and friends is to all of us, the importance of small moments and authentic things,” Styger said.

Luxury tourism is taking lessons from the pandemic and evolving its value proposition accordingly.

Six Senses works so that its customers do not waste a single moment of their stay to make the most of its properties, each of them unique and all designed as extraordinary places where they can live enhanced experiences to approach the holistic lifestyle. and the concept of well-being. program promoted by the Six Senses brand.

Based on this concept, there are three major trends that Six Senses identifies as “megatrends” in the luxury segment, under which its properties around the world have shaped the experiences they currently offer.

– First of all, the need to reconnect, which has to do with the desire to have a good time with family, friends, but also with oneself, as well as reconnecting with nature.

“Family vacations — even intergenerational ones — are a great way to reset,” says Styger. This means considering that children need as much variety and adventure as their parents, so facilities and quality activity programming must specifically include them”.

A good example of this are the activities that Six Senses Laamu (Maldives) has in store for its little guests, which range from planting seeds in coconut shells, a fitness scavenger hunt and junior Zumba classes to workshops to learn how to bake healthy cookies or create facials. masks.

Since the resort is located on a private atoll, there are plenty of water activities too, so these ‘future conservationists’, now kids aged six and up, can experiment exciting scientists, explore the ocean while snorkeling, or learn to make their own conservation videos as part of the Junior Marine Biology program.

The complex offers family villas facing the sea with additional attractions for the little ones, such as a terrace in the top of a tree or a private swimming pool. Larger family groups also need larger, more connected rooms, giving them more opportunities to be together and activities to do as a group.

Reconnecting has become a stronger trend than ever; therefore, Six Senses allowed the figure of a Customer Experience Creator specifically dedicated to guaranteeing the maximum satisfaction of these traveling families.

– Second, the concern for overall well-being, that is to say to feel well physically and psychologically, as well as charged with energy.

The traveler seeks to disconnect from the daily routine to reconnect with himself and for this experience to be a point of transition towards a healthier and more authentic way of life.

This very demanding traveler selects experiences that lead to lasting and beneficial changes in his life. According to the forecasts of the Global Wellness Summit, the average annual growth rate of wellness tourism between 2020 and 2025 will be 20.9%, exceeding any other segment.

Six Senses responds to this fashionable trend with the treatments and rituals of the Six Senses Spa – its own brand of well-being centers – and its offer of retreats, retreats that combine physical exercise, often in the heart of nature, with activities such as as yoga and meditation, in addition to a natural diet.

These personal growth programs, lasting from a few days to a full week, aim to achieve personal rebalancing, recharging energy and giving people the tools to continue to feel good when they return to their everyday life.

Retreat season at Six Senses Douro Valley, Portugal and Six Senses Ibiza, Spain offers a variety of programs throughout 2022. The natural settings of both properties are the perfect starting point for retreats. retreatswhether it’s the vineyard terraces around the Duero River or the beautiful Mediterranean bay of Xarraca.

In the calendar of retreats, next May will take place: at Six Senses Douro Valley, ‘Journey to Vitality’, a program led by Dr. Ana Moreira to re-educate habits and rebalance energy levels, which includes attention to food, spa treatments and techniques that harness the healing power of nature; and at Six Senses Ibiza, “Solving the Mystery of Your Sleep”, where renowned sleep specialist Dr. Michael Breus will help participants reformulate their sleep habits to improve the quality of rest and restore peak personal performance.

– Third, the value of sustainability at all levels, understood as the preservation of the natural and social environment, with reference to respect for the way of life and traditions of local communities.

Sustainability is not a passing fad or just a matter of image; We are facing a booming megatrend that will decisively mark the next decades, where it is the travelers themselves who evolve towards this requirement.

“The commitment to sustainability is a cornerstone of the Six Senses philosophy and each of our properties has its own development in this area, including actions to involve guests in everything that is done, such as our Earth Labs”, comments Styger.

Sustainability is an ambitious value, which goes far beyond energy saving or recycling, involving gastronomy and culture. Thus, Six Senses is committed to healthy and natural cuisine, with organic ingredients, products harvested from the garden itself or purchased from local producers… simplicity, authenticity and quality are the maxims that are reflected, for example, in the slow food proposal of Six Senses Kaplankaya (Turkey), prepared by farmers from Bodrum, or the Kaiseki-inspired menus of Six Senses Zighy Bay (Oman), prepared with local Omani ingredients in this complex which is a true sanctuary of well-being.

Regarding local culture, there are multiple actions in each property and in the case of Six Senses Kokatas (Turkey) this materializes in the collaboration with local artists and artisans who show their works throughout the year in the station itself.

Next openings in 2022

Over the next few months, the Six Senses brand will add four new properties to its portfolio in unique destinations around the world: Rome, the Maldives, Switzerland and Saudi Arabia.

Six Senses Rome will open its doors in the fall in the heart of the Italian capital, occupying the Palazzo Salviati Cesi Mellini, built in the s. XVIII. Sensitively restored, this former palace will join the brand’s collection of city hotels and will house a Six Senses Spa with Roman baths. A delicious gastronomy typical of a Roman banquet and a sustainable design will prevail in this establishment which will place a splendid terrace on its roof with a panoramic view of the Eternal City.

Six Senses Kanuhura is set to open in December, joining the brand as a “sister” property to Six Senses Laamu in the Maldives. This tropical paradise includes three private islands of white sand, two of which are deserted, making it an ideal destination for divers. The resort will offer 80 spacious private overwater or beach villas and will also feature a Six Senses Spa.

Six Senses Crans-Montana will open in time for the next winter season. Close to the elegant Swiss town of Crans, it will offer 47 suites and 17 luxury residences offering a true Swiss chalet experience.

Guests will feel connected to the surrounding nature, surrounded by pine forests and enjoy extraordinary views ranging from the Swiss Matterhorn to the French Mont Blanc massif in front of them. With 300 days of sunshine per year and exceptional air quality, Crans-Montana will operate all year round, during and outside the ski season.

Also at the end of 2022, Six Senses Southern Dunes, The Red Sea will open its doors to the public in western Saudi Arabia. This set of 76 apartments will be distinguished by its original architectural approach, paying homage to the culture of the ancient Nabataean empire, a city dedicated to the trade in silk, incense and other luxury products.

The experience of the desert and its enhancement as a unique landscape will be another of the assets of this exceptional property. In its central area, the Oasis, customers will have access to a multitude of cultural and musical activities, an Earth Lab -sustainability laboratory-, a shop, restaurants, bars, etc.

To express. Writing. J.R.

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