The Giro d’Italia, a 60 million euro affair that returns to normal

The Giro d’Italia has returned to normal. Turin will host the first stage of the Corsa Rosa this Saturday, which means that cycling and the competition organized by RCS Sport are returning to normal after having to be held last October due to the pandemic. The competition will run from May 8 to 30 and it will be the first of three major tours to take place, again, with limited spectators and in a bubble. The test will end in Milan.

The second of the three major world cycling races, unlike the Vuelta and the Tour, which are in the hands of Amaury Sport Organization (ASO), charges between 60 million euros and 70 million euros according to the portal Milan Finances. The 104th edition will cover a total of 3,479.9 kilometers and will see the participation of 184 cyclists from 23 teams. This year, in addition, coinciding with the Giro, the GiroE is celebrated on the same route as the race, in which e-bike enthusiasts will be able to pedal on the same circuit as the professionals.

The race will move a total of 2,500 people and will have a clinic that will perform 11,000 coronavirus tests during the event. “Our country continues to be seriously affected by the pandemic and the levels of security and prevention will be even more important, but it is important to continue the test and above all to give an important image abroad”, commented a year ago. a few days Paolo Bellino, CEO of RCS Sports.

The test has an audience of 900 million viewers and is broadcast in 196 countries on five continents. In Spain, Eurosport will broadcast over 100 hours of content for the competition, as Discovery owns the exclusive rights to the competition. The Giro renewed this year the agreement with RAI, an agreement to produce and broadcast the race.

This year, the organization renewed its bowl of sponsors and among them it has done so with Toyota, which continues to be the official vehicle, and with Intimissimi Uomo. The race also has as main sponsors Enel, Mediolanum, Segrafredo, Sara, the country’s government and the Automobile Club d’Italia. In addition, Technogym, the Italian fitness equipment manufacturer announced yesterday an agreement with the organization of the Giro d’Italia to become the training supplier of the Italian cycling event for the next three years.

The race will distribute 1.5 million euros in prize money, like last year. The winner of the event will receive 265,000 euros, but there are prizes for the top 20 overall. Similarly, each stage winner will pocket 11,000 euros, while the winners of the other race classifications will also receive a prize.

The Giro has as participants the 19 teams of the World Tour, the Belgian Alpecin-Fenix ​​as the best ranked in the UCI ranking and the Androni Giocattoli-Sidermec; Bardiani Csf-Faizané and Aeolus-Kometa. The latter, which competes with an Italian license, is the Alberto Contador Foundation team, which will make its debut in the race. The average budget per team is 16 million euros, even if the Ineos Grenadiers have a budget of almost fifty million euros. In fact, last year, Tao Geoghegan Hart, a rider from this team, won the race, although this year he chose not to defend the pink jerseysince he will participate in the Tour de France.

In this 2021, the poster of confirmed participants assumes a star cast. Egan Bernal, Simon Yates and Vincenzo Nibali will attend the first big of the season with the unknown Remco Evenepoel. The Spanish representation will be led by cycling personalities such as Mikel Landa, Pello Bilbao and Marc Soler.

The race meant that regional governments made investments in infrastructure to be able to organize the test. The province of Verona has budgeted seven million euros to pave 90 kilometers between Ravenna and Verona. Likewise, Turin announced an investment of 2.5 million euros for 35 kilometers of new asphalt.

And the stakes are high: “The Giro d’Italia is always a point of reference for the sports tourism sector, we hope that the restart can represent a new beginning for Italy, a rebirth which we hope , will arrive as soon as possible”, assured Massimo Garavaglia, the country’s Minister of Tourism.

“The goals from Cortina and Milan will be the Red string which projects us towards the 2026 Winter Olympics; the excellence of our country will be broadcast and visible, thanks to the images produced by Rai, on the five continents: I am convinced that even in this edition and there are all the necessary ingredients for an international sporting event like the Giro d’Italia be attractive and enjoyable,” Bellino said for her part.

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