The 3.749 million bus journeys and the PQR Planning Quant

After a few years of health ups and downs, sadness and uncertainty, with the holidays of Easter 2022 the happy and neurotic riots of the occasion returned. Hotels, airports, bus stations and busy roads. The enormous heat pushes the beach towards the spa or towards a fountain.

With this in mind, and as data for the savings days, let’s comment on one of the most surprising figures in the tourism sector and that precisely in these can be dimensioned: How many trips are made by bus in Mexico?

The National Chamber of Passenger and Tourism Autotransport (CANAPAT) wrote on its website: Currently, affiliated passenger transport companies operate in approximately 930 bus stations, stations and terminals across the country, transporting more than 3,749 million passengers per year.

The data seems crazy and refers to 2019, which was not the best year. Despite everything, and for various reasons, distances, tariffs, routes or customs, people continue to move on the roads and highways. Brand advertising is in full swing in digital media, even if it doesn’t look like it.

Examples: Autobuses Elite (by Estrella Blanca) offers to take you from Guadalajara to Mazatlán or from Ciudad Obregón to Chilpancingo, Caminante (by IAMSA) from Poniente Power Plant in Mexico City to Pueblo Mágico El Oro in Mexico State, and Estrella Roja offers packages from Puebla to El Rollo Water Park, in Tlaquiltenango, Morelos.

Back to the numbers, the authority on the matter is the Directorate General of Federal Automobile Transport (DGAF)who reported that the record number of bus (not truck) trips in Mexico is for 2018: 3,773 million passengers (That year, by air, they only added 96 million).

Before the holy days, the market research and public opinion company PQR Planning Quant published a study on the behavior of the Mexican consumer during the season.

Among the results, it appears that the main reason that would prevent the oito prevent the holidays is to have no money (That’s how 62% of their respondents answered) and a year ago, taking care of the coronavirus was the biggest selling point.

And how the high inflation does not scare everyone, we concluded that 37% of the population would go on vacation. The reasons for choosing the destination revealed by their online surveys were: to relax, to see landscapes, to visit a relative or a friend, to try typical dishes and to do ecotourism.

In this regard, the experienced Iván Castro, director of the company, shared that the environment of The most used means of transport was the carfollowed by the bus and the plane, but in the case of single people the bus is preferred.

“Bus travel is the big reality and although there is an option of buying tickets on digital platforms, the physical alternative is the most popular due to the large volume it represents,” he said. he commented.

As attractions, CANAPAT advocates certain advantages to its customers: regulated speed at 95 km/h, travel insurance, coverage throughout the territory and increasingly sought-after punctuality to get to their destination.

Realizing this big market, low-cost airlines want a bigger share (IAMSA has a foot in each with VivaAerobus and many bus brands) and in response, buses keep promoting tourism in their own way.

For example, the chamber recommends knowing the Tzibanza Island, located a few minutes from the magical town of Cadereyta de Montes, on the border of the state of Querétaro with Hidalgo: To get there from Mexico City, you must go to Querétaro from any terminal (north, south , west or east) via any of these lines: Autotravel, Primera Plus, Futura, Elite Select, Omnibus de México, Transportes Chihuahuenses, Transportes del Norte, Transportes Frontera, Buses Frontera del Norte, Autobuses Anáhuac or Senda TDN Diamante. Later at the terminal Querétarosubtract a short distance along the Blue Arrow line.

For its part, Teen Group already broadcasts the Guelaguetza, which returns from July 11 to August 3, after a few years of forced interruption.

alejandro.delarosa@eleconomista.mx

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