These are the favorite destinations of Europeans for next summer

The world’s largest tour operator, TUI, has again released its summer destination atlas, led this year by Greece and Spain, which highlights an average increase in tourism spending of 22% compared to last year. , largely because this year tourists demand packages of greater value and with additional services.

“We saw a good request in all European countries in recent weeks and, at the same time, a trend towards more expensive vacations“, specifies TUI, which underlines that the customers manage a larger budget for their summer holidays.

Specifically, at the end of January, the cost of the average summer pass was 22% higher than the previous year.

The reasons for this increase in expenditure, according to TUI, are due to the fact that there is a greater demand for combined products, as well as more expensive offers and additional services. For example, hire hotel or room category upgradesas well as excursions and activities in holiday destinations.

summer destinations

The most popular destination for Europeans is the Greek island of Cretefollowed by Majorca. The top five destinations also include islands the Canary Islands, Rhodes Yes Antalya.

Greece continues the strong trend of last year and is particularly popular with customers in the Nordic countries and France. Besides Crete, Rhodes Yes cos They are also in high demand.

Seaside resort on the island of Crete.

In Spain dominate the the Balearic Islandsespecially Majorcawhich remains the preferred destination for German customers, while Spain is the first for Belgians.

Turkey it is once again in demand, especially by the British and the Dutch, but also by German tourists. The busiest areas are Antalya and the turkish riviera.


Most UK tourists this year are opting for the turkish rivieraspecifically Dalmanfollowed by Egypt Yes Greece.

Brits are also booking long-distance destinations such as Mexico Yes Florida, Mauritius and the Maldiveswhich is a strong indication of the gradual return of long-haul destinations, according to TUI


German tourists look at the Mediterranean. Majorca it is currently the main destination for German tourists. the following Antalya, which is coming back strong. The island of Crete this is the third most popular option. The top five holiday destinations include two other Greek islands: Rhodes Yes cos.

Due to the good level of bookings already received for the Easter holidays, TUI starts the summer season earlier than in other years and already offers departures to Crete, Rhodes and Kos for the beginning of April.


Greece it is also particularly popular in Austria. Austrian TUI tourists are also suing Antalyafollowed by Majorca and the croatian adriatic coastwhich is again among the top five most popular holiday destinations this year.


The main destination for TUI customers from Switzerland is currently Greeceespecially the island of cosfollowed by Majorca Yes Antalya. Holiday reservations at Turkey Yes Spain doubled compared to last year.

Nordic countries

As in previous years, Greece it is the first destination for Finns, Danes, Norwegians and Swedes. Especially Crete, Rhodes and the island of Samosfollowed by Majorca Yes Antalya.

Besides Greece, Spain Yes Turkey, Croatia Yes Cyprus are among the five most popular holiday destinations this year. Among Swedish and Finnish TUI customers, Cyprus even ranks second in bookings after Greece.

The Netherlands

In the Nederlands, Turkey experienced a significant increase in bookings. The country is traditionally a very popular holiday destination for the Dutch. In addition to the Turkish Riviera, the Dutch will also visit this year Majorcathe greek islands Yes Portugal. the Netherlands Antilleswith the islands of Aruba, Bonaire Yes curacaoare also very popular this year.

TUI Belgium increases flights to Spanish destinations due to growing demand


Spain is the most popular holiday destination for Belgian TUI travelers for the upcoming summer season. To meet the growing demand for Spanish destinations, TUI Belgium has further increased its flight capacity with the deployment of additional aircraft or more destinations, in particular to Tenerife, Gran Canaria and the Costa del Sol.

In addition to Spain, Greece it is also very popular. A quarter of TUI’s Belgian customers will fly to the Greek islands this year.

The return of Turkey it’s also impressive, with around 20% more bookings than at the same time the year before the crisis. The Turkish Riviera shines with its high-quality, value-for-money all-inclusive resorts.

Tunisia it is also again in the list of the five most popular destinations for Belgian TUI customers.


Like last year, Greece once again become the main destination for French customers, particularly mainland Greece and the island of Crete. The French are also attracted by Sicilythe the Balearic Islands and the Canary Islands.

TUI’s club hotels under the Club Marmara and Lookéa brands are particularly popular with French customers.

In this sense, TUI expects nine more hotels to join the 26 club hotels in the world this year. Reservations for the two French hotel brands are already 20% higher than last year.

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