We are at a crucial moment for the travel industry, they explain since I will know The pandemic has created a landscape that has fostered digital transformation and innovation, and underscored the importance of technology to support efficiency, stability and reach.
With travel technology rapidly evolving to meet ever-changing needs, it can be difficult to keep up to date with the latest industry insights and updates. So what are the top five tech trends you need to be aware of to stay competitive in 2022?
The travel technology expert Sergei Shabalov, Vice President and Head of Research at Saber, shared the following observations:
1. The power of personalization to meet traveler expectations
The travel industry is going through a major shift, recognizing that people don’t travel because they want to sit on a plane or sleep in a hotel bed, but because they have personal aspirations for their travel experience. travel.
In order to meet customer expectations, the industry is responding to this demand by creating more personalized offers. Travel in 2022 is far less seamless than 15 or 20 years ago, due to the breadth of content available and the unpredictability of the market. A major technological effort is therefore necessary to make this personalization possible: during the inspiration phase, during the booking experience and during the trip execution process. Achieving this personalization begins with differentiating between customer segments and understanding their behavior, and then creating bundled offers targeted at those specific segments, including more complementary services.
AI is one of the key factors in achieving this personalization, which brings me to the next trend…
2. More and more AI and ML technologies are being adopted in the travel industry
AI is key to being able to deliver a relevant travel experience at scale. It goes beyond personalization by allowing you to analyze large amounts of data, recognize patterns and identify responses, whether recommendations, insights or predictions, giving you helps support multiple business processes in the areas of sales, distribution, and fulfillment.
The pandemic has forced travel providers to become more flexible and respond much faster to restrictions, ever-changing demand, and changing preferences and concerns. Technology is needed to support these flexible processes, and AI and ML (machine learning) make this technology much more dynamic. No more doing separate offline work and always providing the same recommendations. We can now react to the environment faster and learn from the environment’s reaction more dynamically, bringing more flexible technology to the travel industry.
3. The move to the cloud is getting better and will only accelerate
In the travel industry as well as many others, companies are migrating to cloud servers like Google, Amazon and Microsoft. I am convinced that this trend will increase from 2022.
Migrating to the cloud has many benefits, including lower costs, unlimited scalability, and improved response times. The cloud also provides easier access to data. For example, if several actors are involved in a given project and they all use different systems in their own environment, access to data becomes very complicated. But if the data is available in the cloud, many technological challenges disappear as long as privacy and information security are properly managed.
The cloud enables the democratization of technologies such as AI. It is not only a source of information, it also offers a series of data and analysis, as well as capabilities such as machine learning and controlled experimentation. This means that these technologies are no longer the exclusive domain of large companies that have the necessary internal resources to promote them, they become accessible to a much wider range of players.
At Saber, we started our migration to Google Cloud two years ago. Google Cloud data analysis tools allow us to improve the functionality of our current and future products. They also provide us with information that helps us improve operational efficiency and create and optimize travel options that increase traveler loyalty and revenue for our customers.
4. Collaboration for market success and growth
More and more vendors and companies are “talking to each other” to create an open architecture to use each other’s services and APIs. Industry players recognize the benefits of open systems, allowing them to leverage not only their own capabilities, but those of their partners as well. It is impossible to create everything alone, so integration with partner systems is very beneficial for the travel ecosystem.
This is, to some extent, related to personalization. The consumer doesn’t want to spend too much time planning a trip and visiting multiple websites, they want to access the entire travel experience in one place. Integrating multiple travel systems could mean a more seamless experience for the traveler and lower data sharing costs for technology providers.
One of the initiatives Saber is working on is creating an environment that allows people to travel more comfortably and plan their trips more easily. Our goal is to create a travel marketplace where various providers of travel services and products can showcase their offerings, and where intermediaries, such as travel agencies, TMCs, or OTAs, can source those offerings and distribute them to consumers in the form of packages. . This requires the integration of multiple systems that support the global travel industry.
5. Small screens are big screens: mobile offers more than just communication with the consumer
Small screens are the new big screens. In fact, according to the latest edition of the Digital 2021 April Global Statshot Report, there are 5.27 billion unique mobile users worldwide, which means more than two-thirds of everyone on the planet already has one. . This behavior of mobile communications is changing the dynamics of interaction between customers and businesses across all industries. Mobile already provides real-time access to travelers and addresses challenges such as language translation and authentication that might otherwise be problematic, but there are certainly many other opportunities for mobile technologies in the travel industry.
Mobile communications and the emerging devices and technologies that follow them, such as augmented or virtual reality, Internet of Things (IoT), AI or ML, affect the interfaces and capabilities we can use, such as mobile geosystems, etc., which will play an increasingly important role in the technological development of the travel industry.
In addition to being used to interact with consumers, mobile technology can also be used to communicate with a team of employees (at Saber we offer products for pilots and flight attendants), and even with the Internet of Things (IoT). The use of mobile phones is not limited to communication between human beings, it also incorporates technological components, such as tracking of aircraft performance data for preventive maintenance, tracking of checked baggage, information on aeronautical activities, etc. The possibilities offered by mobile are countless in this world where everything is changing so quickly.